I work across websites, search, AI discovery and e-commerce, connecting digital strategy with the teams and markets that put it into practice.
At La Roche-Posay, I lead international websites and GEO (Generative Engine Optimization). I develop GEO-first content and playbooks, train marketing, medical, social and PR teams, and partner with local markets to turn shared guidelines into published content. My background in e-commerce and technical SEO keeps that strategy grounded in delivery.
Experience
— Present
Global Websites & Search Manager
La Roche-Posay · L’Oréal
International websites, GEO strategy & market implementation.
Lead international websites and GEO-first content to sustain La Roche-Posay’s leadership in AI search.
Developed and delivered an SEO Playbook in 2025 and a GEO Playbook in 2026, consolidating core rules, best practices and learnings into shared guidance.
Upskill international marketing, medical, social media and PR teams through GEO training and cross-functional task forces.
Drive local-market implementation of GEO-first content through focused GEO sessions, guideline adoption and regular follow-up.
#1 Most recommended facial skincare brand on ChatGPT.
Led migrations and rollouts for 13 sites across 12 markets for Kiehl’s, Yves Saint Laurent Beauty and IT Cosmetics.
Led Salesforce Commerce Cloud Einstein implementation across 25 sites, 8 brands and 20 markets, reaching 100% adoption.
Led technical SEO across 30 markets and 50+ sites, increasing the proportion of sites rated A/A+ from 7% to 80%.
More about this role
Managed Cart v2, Checkout v2 and Kiehl’s Instant Skin Reader deployments, from requirements and UAT to rollout. Provided SFCC technical support, documentation and training for local teams, with support for other L’Oréal divisions.
SFCC
Technical SEO
Multi-market rollout
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E-Commerce Project Manager
L’Oréal Luxe · Europe Zone
Delivered e-merchandising and SFCC optimizations for 2 brands across 7 countries, using HTML, CSS and JavaScript.
Coordinated run and maintenance for 8 luxury brands across 30+ sites. Monitored performance, audited sites and trained local teams on SFCC.
E-commerce
SFCC
Web development
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International Digital & E-Learning Project Manager
Lancôme · L’Oréal
Managed My.Lancome and MyProductGuide initiatives, supporting launches and local teams across Europe and Asia-Pacific.
Developed digital learning experiences, including an augmented reality learning tool, alongside KPI reporting and back-office improvements.
Digital learning
Augmented reality
International delivery
Earlier experience 2013–2017 · Internships
Jan–Jul 2017
Junior Digital / E-Retail Project Manager
L’Oréal · Professional Products Division
Jul–Dec 2016
Junior International Digital Project Manager
L’Oréal · Diesel, Maison Margiela, Viktor&Rolf
May–Sep 2015
Social Media & Brand Publishing Assistant
Webedia
Sep 2014–Feb 2015
Community Manager / Assistant Project Manager
Easyvoyage
Jul–Aug 2013
Compensation Department Assistant
AXA France
Selected project
Silver
How La Roche-Posay Became a Top LLM Brand in Skincare
LDB Awards · Do It Even Better
Part of the team behind La Roche-Posay’s GEO project, recognized with Silver at the L’Oréal Dermatological Beauty Awards.